Opening of the Boutique in 2008 and where we are today

December 3, 2016

Opening of the Boutique in 2008 and where we are today


Living in Dubai and loving everything about it. We love life , love our friends and equally love fashion and style and like all women I know, we love to shop and change our wardrobe every so often to be fashionably stylish at every party and occasion.


As Yves Saint Laurent once said “Fashions fade, style is eternal.”  Women have different tastes and different budgets and of course different body types. We love to look unique and if we are able to match the latest fashion trends to our style then we look our best. The key is to match fashion to one’s style to look and feel unique.

That’s how the whole business idea started. A banker of so many years, and a style enthusiast, I decided to “professionally” research the industry, what it offers versus market demand and customers needs.

Professionelle was founded and the multi-branded boutique opened in conjunction with the Dubai Mall opening in Nov 2008. It has now become a one-stop shop for the fasionistas of Dubai who not only want to look trendy and unique in every occasion but also wear what suits their personality and style.

The store carries the latest trends in  cocktail and evening dresses, Kaftans, casual wear, and a variety of matching bags and accessories.

Having a unique eye in finding one-of-a-kind pieces and up-and-coming designers, Professionelle is proud to be a boutique that gives talent a chance and is one of the best to visit in the city that caters to its shoppers on a personal level.




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