The Art of Rebranding| Why we rebranded?

February 22, 2017


“Let your style shine” at the newly opened women’s fashion “Boutique Ayla” in The Dubai Mall

As we have been in business since the opening of The Dubai Mall and have been a staple in it. We are frequently asked about our rebranding, the reason for changing our name to Boutique Ayla and why was now the right time?


The answer is simple:


The store was in need of a new look. The company had naturally evolved over time and when we finally started our renovation plan phase, we saw the opportunity to reinvent our company with a more fitting name: Boutique Ayla! 


Our idea was to develop on our existing unique concept, one that caters to our clientele the ultimate “one-stop” shopping experience for special occasion wear while rethinking our exteriors, elevating our merchandising strategy and in-store visuals, and finding branding materials and a name change that was better suited to these updates.


So, on the 22nd of December of 2016 we reopened our doors ready to share the updated version of us, where we continue to “Let Your Style Shine” with our covetable selection of designs from emerging local and international talent that cater to matching your style for life’s special occasions.



Come visit our store and see first hand!

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